The competition in the software solution industry is increasing, so it is time for developers to provide or step aside. Motivated developers are upgrading and improving the services they offer in order to compensate for growing consumer demands. Others are making improvements and coming up with creative marketing plans, such as Oracle’s Big Data dooms day prophecy in the New York Times’ article “Oracle: Big Business Has Big Data Woes”
It is no surprise that the increasing data is causing a substantial growth in storage needs:
Businesses are growing their data storage by 35 percent to 40 percent a year which are likely to rise with the increasing number of data-collecting sensors and captured Web clicks.
Ironically, Oracles warnings of Big Data woe lead into a pitch for their new product:
New data storage technologies, like the one Oracle is offering will shrink data storage by close to 90 percent. And once the data is stored, Oracle’s analysis software will be deployed to improve how businesses find and interact with customers.
Big Data is big business and the hardest decision companies are making now is which information intelligence platform to utilize. Polyspot is a well-established provider that developed an infrastructure solution that keeps increasing amounts of data centralized and divvied out through proper channels, increasing efficiency and generating ROI. Developers with a proven record in information management like this will protect entrepreneurs against Oracle’s prophecy of Big Data woes.
Jennifer Shockley, October 11, 2012