Not only are young professionals turning to the Internet and their smartphones for business and communication purposes, but an extremely common use of this intelligence is strictly for entertainment. People want to gain easy access to the music they want and find new music in a simple and easy-to-use manner.
BAMM.tv is a music company that curates, produces, and distributes HD video content of emerging artists. The content distribution network delivers the recorded media to web, mobile, and television.
BAMM.tv gives device makers and service providers a highly differentiated music offering without the hassle and high cost of traditional music licensing, while giving artists absolutely free HD music video content creation, an instant global audience, and 50 percent of the net profits from the music video distribution agreements.
The content is delivered directly to big-name partners, such as Samsung, Chunghwa Telecom, Select-TV, and MunduTV. The system taps into global revenue streams and provides a licensing approach that creates new economic opportunities for musicians, producers, partners, and audiences because traditional music licensing costs are cut while distribution is practically limitless.
Audiences get easy access to the music they want, while musicians and producers gain a fresh outlet to target audiences. Any company with such a heavy focus on the user experience such as this one has a broad range of possibilities beyond typical business outlets.
Andrea Hayden, December 29, 2011