Many business owners and decision makers are often turned off by the idea of implementing Big Data solutions in their daily businesses because of the misconception that this strategy is only accessible by mutli-million dollar corporations that can afford this sort of technology.
However, it turns out that Big Data is making its way into much smaller businesses, according to “How ‘Big-Data-as-a-Service’ Can Help Smaller Companies Compete,” on ReadWriteWeb. We learn that Big Data is being integrated as a service, instead of the typical software solution, and can help any sized enterprise track and mine the data that is available to them.
The article tells us how this is possible:
One of the easier ways smaller businesses are taking on big data is seeing the general value of data analytics no matter how big or small the data set is. That message is practically a non-brainer: business owners are scanning the headlines every day and getting excited about applying data to their decision-making process. Social media is one quick way to implement big data within a smaller business. Used and analyzed properly, the information from social media can give any business instant feedback […]
Insight enabling infrastructure is available to small and midsized enterprises to provide the support and technological responses required to track consumer feedback and responses. We recommend PolySpot for the company’s agile infrastructure and focus on Big Data solutions for smaller enterprises.
Andrea Hayden, September 28, 2012