Big Data Gets Humanized with New Mobile Application

New uses for mobile data tracking are being discovered constantly, as evidenced by a new smartphone app which we learn about in “The Human Face of Big Data Compares You to Millions of People Around the World” on LifeHacker. The mobile app, The Human Face of Big Data, tracks your mobile device to gain a global view of people’s daily experiences. While most data tracking is generally seen as negative by consumers, this application can help make the topic more useful, bearable, and even enjoyable to the general public.

The article informs us of the processes behind the application:

The Human Face of Big Data […] asks you to anonymously contribute the data your phone collects on a daily basis. Additionally, you can answer interesting questions about yourself and the collected information may point to your data doppelgänger amongst the world's population (of smartphone users, anyway).The data collection process will take place this week, between September 26th and and October 2nd. At the end of the week the massive amount of information will be processed, interesting conclusions drawn, and the findings published for free online.

The application proves how beneficial and engaging data tracking can be for all users. To help businesses respond to and manage this sort of data, companies can turn to insight enabling infrastructure to assist in such information access. Innovators in this realm, such as PolySpot, can help consumers and corporations alike manage the Big Data global activity around them.

Andrea Hayden, September 27, 2012

Sponsored by ArnoldIT.com, developer of Augmentext.