It might have sounded strange ten years ago, but the next big social enterprise acquisition is all about fun and it makes complete sense. GigaOM’s article “The next big enterprise acquisition target? Gamification startups” talks about how social enterprise is ready to roll the dice on gamification.
It is easy to see the wisdom in gamification because users of all ages occasionally want to have fun. Companies have realized that utilizing games can be an effective tool in getting users to interact with, and utilize their software:
Gamification is a core offering for the enterprise. Today it’s a tactic but over the next couple of years it’s going to be a core feature set for enterprises driven by the consumerization of IT. Adding gamification can complement social collaboration tools and can work alongside existing HR performance software and customer relationship management programs. It can become part of a complete suite of services that software companies offer their clients, who want to engage both consumers and their own workers.
By adding some fun to platforms that are all about work, designers open a whole new door for social enterprise to increase productivity and generate ROI. Businesses will find that utilizing a platform that offers an innovative insight enabling infrastructure along with entertaining apps provides a user friendly interface that increases efficiency by swiftly accessing relevant information. The game is on for the next big internet acquisition and insight enabling infrastructures will have providers playing for keeps.
Jennifer Shockley, September 24, 2012