The number of enterprise software providers and available platforms are raising as businesses increase demands for innovative organizational and marketing tools. TechCrunch has noticed too and their article “Four Reasons Why Enterprise Software Got It's Mojo Back” offered a good explanation of the turnaround in interest.
The panel at Disrupt SF discussed the recent changes the industry underwent to compensate for evolving business needs. The article offers four evolutionary developments in enterprise software:
*Real Market: Enterprise software can help a lot of knowledge workers be more productive – probably creating more change in the world than many consumer social startups.
*Design Thinking: Freemium options. Simple and intuitive – just like a consumer product with enormous emphasis on user-centered design.
*Fast Cycles: Long development and conservative roll-out cycles have been transformed with cloud and mobile, where a 90-day cycle (or shorter) is the norm – helping companies bring latest innovation to the enterprise customers.
*Product-centricity: Products adopted by the end-users, placing onus on the product, instead of huge direct sales teams & marketing.
Changing the face of enterprise software will allow users to more easily access and utilize data in order to increase efficiency and generate ROI. Businesses today find that utilizing a provider that offers an insight enabling infrastructure allows for a functional, user friendly interface that swiftly accesses relevant information and increases overall efficiency.
Jennifer Shockley, September 24, 2012