In order to remain competitive in the “Big Data” retail market, small businesses know that incorporating this data into the customer experience is essential. However, many are unsure of where to begin. An article on SiteProNews titled “Small Businesses Need Big Data Too—A SPN Exclusive” sheds a little light on the operating model and benefits of employing such technology. By using Big Data technology properly, from the capture of information to actionable behavior, small businesses can succeed in the growing digital marketplace.
The article informs us:
There is so much data to be harvested – data that can lead to an increase in sales and profits. Customer data enables a merchant to identify patrons via their cell phone number, credit card numbers, loyalty cards or even their e-commerce profiles. Some retailers have the infrastructure in place but haven’t gotten the delivery part down yet. They are collecting customer data but they are unprepared for execution of action to monetize the customer information they have collected.
To help your SMB harvest the hordes of data available, consider investing in a big data solution with insight enabling infrastructure such as that available from PolySpot. Their trusted platform provides data enrichment and agile infrastructure to provide your small business with the information access needed to succeed.
Andrea Hayden, September 21, 2012