Focusing on the present has merit in many regards, but not with respect to technological strategy. "Build Your Big Data Strategy on What Tomorrow Will Look Like" from Tech Republic discusses two contexts in which big data must be forecasted in reference to: macroeconomics and a competitive environment.
The crux of the the big data strategy lies in a framework of the future. Big picture, grandiose plans will shape the skeleton of the strategy, leaving the details to be filled in. The work is never finished as the plan must be updated based on a constant monitoring of next-generation ideas.
According to the article's author:
The correct way to project out into the future is to envision what the future will look like based on an iterative process that I call cinematic visionography. Cinematic visionography starts with a target time frame, and systematically frames the future using first a macro-economic picture, then a competitive picture, and finally an internal picture of where Big Data can be used to its maximum potential.
These ideas sound great, but laying out a strategic plan for the utilization of big data is easier said than done. Luckily, there are some superb tools and software options from companies such as PolySpot that look like they are straight out of the future.
Jennifer Shockley, September 18, 2012