No Trendy Buzzwords Needed Insight Enabling Infrastructure Sells Itself

Sex sells, but does it sell enterprise software? Put aside your disbelief because apparently it does. Some designers have now deemed enterprise software as sexy, though not in a traditional sense.

What makes enterprise software sexy?  Could it be the sleek code style, the visual appeal or the flexible programing? Opinions vary, but the Forbes’ article “How Enterprise Software Got Sexy” gives a few perspectives according to a panel of professionals at TechCrunch’s Disrupt SF 2012.

The panel was split between many issues, but they agreed that software sales have changed:

All could agree that the sales process has definitely changed. It’s no longer the case you have to endure a 12 month process before any software ends up in the hands of the end-users. Now end-users can choose and implement software incrementally, meaning that the value can be proved much more quickly, even if a sales process then follows after to bring the tech company-wide. In this new model, end-users have more say and the role of the CIO becomes less important.

Not much has really changed. Companies are still looking for functional, secure, user friendly software that allows them immediate access to relevant information. Providers that offer insight enabling infrastructures with information management solutions would seem a more realistic choice then ‘sexy’. Perhaps this goose had it wrong. What they meant was, the trendy new word for software that provides full service information management solutions is ‘sexy’. 

Jennifer Shockley, September 18, 2012

Sponsored by ArnoldIT.com, developer of Augmentext