Is the bulkiness of Big Data combined with the multitudes of mobile enterprise overwhelming consumers and causing a decrease in interest? That answer is yes according to ZD Net's article “Real-Time is the Wrong Reason for Your Enterprise to Go Mobile,” which gives readers a colorful description of Big Data’s decreasing values by utilizing comparisons with the author’s childhood dining experiences.
The author seems to have some unresolved restaurant issues, however, the article made valid suggestions to restore data value. The following four organizational ways can ensure not "Real-Time", but a "Right-Time" user experience:
*Organize data in manageable, high-quality portions.
*Organize in the right context.
*Organize using the right interface.
*Organize data at the right-time.
Some retailers are already taking steps to provide a better experience to their shoppers with data savvy, mobile methods:
Lowe's is arming its 42,000 employees with iPhones and apps to help check on inventory status as well as let you pay for your purchases right there and avoid the cash register lineups.
Getting mobile with Big Data may not be the answer for all industries, but getting data organized is a necessity to improve efficiency and help increase ROI. Utilizing a provider that offers an insight enabling infrastructure will have your database virtually dining on data in a five star restaurant instead of feeding off scraps in a low grade buffet. This fresh, innovative technology incorporates an intuitive design that ensures a speedy solution to any Big Data problem.
Jennifer Shockley, September 14, 2012