As often as the buzzword gets thrown around in reference to large amounts of information, Big Data means more than just a significant quantity. Quality of the data and the insights drawn from that data are essential characteristics of Big Data, according to the CMSWire article, “My, That’s Big Data (Or Is It Just a Big Pile of Data?)”
[…]having the technology to work with a large pile of data isn’t enough. According to Parikh’s definition of Big Data, data doesn’t become Big Data until you can draw insights from it that will impact business results. And I’d add to that, impact them in a big way. And, with the exception of Google, Amazon and a few others, we may not be there just yet. We have the data, we have the technology, we glean insights, but are our insights producing big business results?
To help your company get the most out of available data, employ insight enabling infrastructure such as PolySpot. The company’s proven infrastructure solution can assist your business in the onslaught of continuous data streams and processes and access that information in a way that will help drive action and personalize user experience.
Andrea Hayden, September 11, 2012