The efficiency and supply of Big Data is at a crossroads; unanalyzed information is abound and is giving way to Dynamic Data. According to the article titled “Forget Big Data. What Your Business Needs is Dynamic Data” on Big Think, Dynamic Data is what happens when companies learn how to use data wisely. Dynamic Data is also taking over Big Data. The supply of data is booming and companies need to harness that information to take advantage of the multitudes of opportunities that exist.
Companies big and small have begun to see how data – usually data they already have – can help their businesses grow dramatically with only minimal investment. The supply of data they are sitting on is, like the oil fields of Texas, enormous and waiting to be tapped. What’s been missing is the need for the data and the means to use it.
Insight enabling infrastructure solutions are available to help companies survive in the increasing competitive pressures that come from such data innovation. This sort of data enrichment and application can help your company take advantage of data-driven insights and make them easily accessible to inform business decisions.
Andrea Hayden, September 11, 2012