According to Gartner’s 2012 Hype Cycle for Emerging Technologies, Big Data is about to hit its “peak of inflated expectations. A recent post titled, “Gartner Dead Wrong About Big Data Hype Cycle,” on ITWorld disagrees and states expectations are not inflated enough. Gartner’s hype cycle focuses on the common pattern of enthusiasm and disillusionment of new technology to determine what is real and here to stay, but did not place high hopes in Big Data.
The article states:
The research firm placed big data approaching its ‘peak of inflated expectations,’ meaning we're all about to be disappointed. Sorry, Gartner, with all due respect, you're dead wrong. Actually, the expectations from big data are underinflated as far as business, science, government, and education are concerned. That's because the benefits these market segments get from big data are not theoretical, they're real.
We agree that Big Data is not to be underscored or underestimated. The truth is that if your company does not value the data and information available, it will likely be beat out by competitors who do care about this technology. To properly invest in the arrival of Big Data, it is wise to utilize insight enabling infrastructure such as PolySpot.
Andrea Hayden, September 10, 2012