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Aug092012

Intuitive User Experience Defines Software As Useful As an Extra Hand

From user experince to UX, this aspect of technology design and implementation is on the scene and here to stay as evidenced by the shorthand created for it. The recent Net Magazine article describes why UX is important and how it came to be in "Andy Budd on the Rise of User Experience."

Andy Budd, Jeremy Keith and Richard Rutter founded a company solely devoted to UX in 2005 when the term was unheard of. Now, Clearleft helps to educate and train other professionals through conferences and partnerships.

According to the article:

In the last couple of years, the tables have turned: there’s been a sea of change in attitudes to user experience across the industry, and consultancies like Clearleft have become massively in demand. 'Now every client’s coming to us looking for UX expertise,' Budd smiles. 'Companies have suddenly realised they need this higher level skill if they’re going to push their site forward, if they’re going to be converting more visitors.'

Some may say that user experience cannot make or break the success of a software solution or an app, but they do not have the understanding of what UX truly does. An intuitive and efficient user experience seamlessly defines the app as an extra hand or brain or whatever function the software is designed to serve. 

Megan Feil, August 9, 2012

Sponsored by ArnoldIT.com, developer of Augmentext

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