The UK is the country leading the way in the usage of the term social enterprise. Adding to this fact, male business professionals hopped on Pinterest before any other demographic in England. The Huffington Post briefly mentions the UK's lead in their article, "The Rise of the Social Enterprise." Mostly, the article discusses what the social enterprise is, what it looks like in practice and offers reasons why anyone should care about it.
The article claims that in the span of the next year, more than 90 percent of social tools will not be around. It is a cut-throat market out there. The author advises companies to focus more on the processes and skillsets of individuals using social technologies rather than the technologies themselves.
In regards to the why factor, the article states:
While becoming a 'social enterprise' is not a silver bullet, companies need to embrace the changing world of communication. Rather than censor or restrict access to social networks, employers need to embrace the opportunities they offer. They need to promote this new approach by encouraging to build their personal brands, while individuals should recognise the personal value they can derive from a social enterprise.
When professionals in an organization are creating a social presence they are in a sense knocking down the walls that can exist in business communications. Collaboration is key and the best way to achieve ROI on this is through a connected infrastructure technology.
Megan Feil, August 7, 2012