David Akka writes on a topic that has great importance to many departments in the enterprise, "The Rise of the Social Enterprise." For a phrase that gets thrown around a few too many times in the media these days, Akka does a solid job of defining what a social enterprise used to mean and what it means today.
Traditionally, a social enterprise was an organization that applied commercial strategies to increase human and environmental well-being, rather than aiming for higher profits for external shareholders. Now, social enterprise refers to the utilization of social media and collaboration tools amongst both employees and customers.
The article continues on the subject:
This leads us to ask ok why should I care? Why is this important? The most obvious answer can be found in recent research by the Financial Times which makes very interesting ready and suggested that there are billions of dollars in annual value to be unlocked through the use of social enterprise tools. The theory is that these tools will result in better collaboration and an improvement in customer and employee experiences with obvious value to be gained by greater insight into all stakeholders and a 360 degree view of all communication.
Business communications are constantly evolving with best practices leading to more value. Innovative infrastructure is what holds these changing technologies together.
Megan Feil, August 30, 2012