Consumer apps have had little to no complaints about user experience. People have had no issue in jumping on board with incorporating these apps into their day to day routines. Unfortunately this adoption of an efficient and engaging user experience has not completely translated to the enterprise realm yet according to ZDNet's latest article, "Consumer Apps Raised the Bar for Enterprise App Design, Panel Says."
Sage advice from a collective of tech industry leaders who gathered for a panel discussion at MobileBeat 2012 was relayed by the article:
Put most simply, at the core level, if it doesn't make you excited then it's not a good design, according to Ketan Anjaria, founder of the digital business card startup CardFlick. Jaan Orvet, creative head at digital design agency Nansen, concurred and added further that a good enterprise app should be something you want to come back to and be "driven more by that than just the need to use it.
Many businesses do not know where to start, which results in more confusion over extraneous details and less emphasis on important features such as the user experience. We recommend perusing enterprise app stores for quality apps and using the expertise of consulting firms such as PolySpot.
Megan Feil, July 18, 2012