No country will be left out of the race to disarm big data's challenges. IT News Africa discusses the technology topic that has the potential to plague anyone and everyone in, "Big Data—What's the Big Deal And Why Is Data Quality So Important?"
Velocity, volume and variety each present advantages if the challenges do not snowball to the point of rendering the inherent value worthless. Validity is the necessary component to ensure insights are accurate.
According to the article, big data brings to light a few trouble spots:
The sheer volume of Big Data presents a massive potential pitfall however and the challenge lies in being able to identify the right data to solve a business problem or address an opportunity, and in the ability to integrate and match data from multiple sources. In order to leverage the potential of Big Data, it is vital for organisations to be able to define which data really matters out of the explosion of information, and assure the quality of internal data sources.
Only with infrastructure solutions, such as those from PolySpot, will accuracy, completeness and consistency in data be ensured. How can actionable insights occur without those foundational pieces in place?
Megan Feil, July 13, 2012