Connected customers are not going away according to Brian Solis. He refers to these social media connoisseurs as Generation C in his recent article "Investing in the Mobile Enterprise." In addition to tweeting and posting statuses about businesses, they are increasingly being hired as the workforce for these companies.
Digital strategists everywhere are now working to determine how to increase productivity levels and employee engagement. It is tempting for some companies to get bogged down in the debate between the bells and whistles on iPhones or Androids, but it is important to remember a successful mobile strategy requires reflecting on business goals and user expectations.
The article states:
Now’s the time to lay the foundation for an adaptive enterprise where mobile becomes one of the pivotal screens for employee and customer engagement, communication and collaboration. Without leadership and standardization however, employees will use their mobile devices as part of their work, but do so without regard or knowledge of best practices on what to do and what not to do and how it aligns with corporate policies and security.
This is a solid write-up outlining the process for taking on a mobility strategy and some good ideas to ponder beforehand. However, there is an obvious technology piece interestingly absent from this article: innovative infrastructure is key for successful enterprise mobility.
Megan Feil, July 11, 2012