BYOD is the encouraging factor for companies to create and deploy an enterprise app store. Just as many of them quickly jumped on board with BYOD, several of them may swiftly rush in haste to create an app store. This endeavor is one to be thought through carefully according to the IT World Canada article, "Mistakes in Deploying an Enterprise App Store."
Not many of these organizations with BYOD have established their app store. In fact, Gartner reports only 10 percent of enterprises have deployed one. By 2014 that number is expected to rise to 60 percent.
The article advises companies to integrate social media to improve business communications via the app store:
Many organizations are using social media for internal communications and sharing, but they don't tie it into enterprise app stores. The enterprise app store should integrate seamlessly with social media to facilitate the information, discovery, recommendations, likes and comments on the apps. This will only draw internal users to the app store. You should also provide a way to integrate feedback, comments, likes and recommendations from the internal social media sites and apps with the enterprise app store.
Integrating social media requires a strong infrastructure solution with mobile capabilities. There are no answers for this kind of technology in the traditional realm. Companies like PolySpot should be the go-to for these jobs.
Megan Feil, July 10, 2012