Social technologies have been abuzz for the last decade, but they've finally met their match with mobile technologies. Pandodaily discusses the age of the connected consumer, which is fueled by these two forces in "Investing in the Mobile Enterprise."
Standardization, transformation, and empowerment are the three characteristics a mobile enterprise demands. Conducting a mobility audit is the first step in the process. It is important to know which mobile devices are being used and by whom. Next, examining roles is essential to understand who needs to be connected to who and which information should be shared across departments.
Essentially, the author of the article referenced above calls for an agile business strategy:
Now is the time to lay the foundation for an adaptive enterprise where mobile becomes one of the pivotal screens for employee and customer engagement, communication, and collaboration. Without leadership and standardization, however, employees will use their mobile devices as part of their work, but do so without regard or knowledge of best practices on what to do and what not to do, and how it aligns with corporate policies and security.
Mobility is the heart that pumps productivity throughout the organization. The third and final step is to choose a mobility partner. We highly recommend for businesses without mobile experience in-house to choose one with a strong mobile consulting history.
Megan Feil, June 26, 2012