Marketing would be simplified on a grand scale if entrepreneurs could anticipate upcoming consumer trends… and they can. The Forbes article “The Big Value In Big Data: Seeing Customer Buying Patterns” reminds Businesses there is valuable insight into consumer trends available in Big Data… but intelligent solutions are necessary to harvest it efficiently.
A decade ago businesses would have thought it a dream to have such a wealth of marketing data at the touch of a button:
This Big Data challenge requires solutions that can harness the intelligence from the data and deliver actionable intelligence to the business user. Conventional business intelligence and data warehouse tools aren’t designed to analyze, identify and surface critical data linkages and causality. As a result, insights, contexts and market opportunities remain hidden from view. Freeing the data to reveal connections and causation through pattern-based analytics solutions will better manage product variants and streamline sales by shedding light on what customers are buying, when, where and how.
Intelligent information is necessary to anticipate consumer trends and give companies the edge they need to stay on top of the evolving market. Finding desired results in Big Data can be difficult with the wrong software, but insight enabling infrastructures provide the tools necessary to efficiently navigate and retrieve relevant data within customized parameters. Those that fail to infiltrate Big Data will fall to the wayside as companies utilizing innovative new technologies like this gain enterprise wide access to continuous insights and opportunities.
Jennifer Shockley, October 5, 2012