Big Data Uses Not Limited to Big Business
Big data isn't just for businesses. Even local municipal governments, and their citizens, can benefit from harnessing its powers. "Big Data and a Brave New World" looks at several approaches to big data based on the author's experience at Chicago's recent meeting on the subject.
The city of Chicago has two leaders in its foray into the world of big data. John Tolva is the newly appointed chief technology officer and Brett Goldstein is the city's chief data officer. With cities, it is important to use data for three kinds of analysis: historical, spatial and predictive.
Predictive analysis of municipal and large data sets is hard not to get excited about. The article referenced above summarized Goldstein's experience with this technology:
Brett Goldstein spoke of the work he did while at the Chicago Police Department where they collected data and built algorithms so they could predict incidents within 48 hours. These city officials also emphasized the power of locational or spatial data. By collecting a lot of different data about a single location, your ability to do real time situational analysis is extraordinary.
With this kind of technology everything from health, crime and economic growth can be predicted. In the same way that big data is not only for business, neither is ROI.
Megan Feil, May 29, 2012

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